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Wega previews for Host 2013

At the Host trade fair – 18-22 October 2013 – Wega will showcase its technological galaxy of electronic, semi-automatic and manual machines, along with a special line of grinders, measurers, accessories and products under its green brand.


The main catalyst at the exposition space (stand E60 – pav. 11, 245 m²) will be the highest expression of energy savings and technology from the Wega Company, the electronic Wegaconcept, a symbol of Wega’s dedication to energy savings from their green line. The machine is distinguished by reduced energy use because it employs separate boilers for each individual brewing group along with a system that memorizes workloads and can guarantee energy savings of up to 47.6%.

During the Host expo, Wega will unveil a sneak peak of its new generation Wegaconcept, a synthesis of design and the most advanced control solutions.  The MyConcept will be equipped with a capacitive touch screen feature that will allow for the separate management of the brew spouts and remote control of the machine’s functions. Moreover, with an integrated proximity control feature, the MyConcept will be able to interact with mobile devices, supporting innovative applications and geographical locating instruments.

The hyper-technological evolution of the Wegaconcept will not be the only debut at Host: at the Wega stand there will be a special spotlight on the brand new BeConcept, supplied with a single button to show off the skills of true professionals. At the specifically dedicated working station, a couple of BeConcept machines will be the central focus of a test area reserved only for the most expert baristas. It is guaranteed to be quite the show, with a special holographic set up designed for this special edition: the enhanced exhibit space, the three-dimensional aspect and the lighting effects are sure to provide the maximum impact for this model that has personality to spare.

Two restyles will also be unveiled by Wega for the occasion of Host. The new Polaris – an evolution of the namesake machine, now available in an electronic version with a multi-functional display – embodies a new system of push button controls and a distinctive graphic pattern highlighted by LED lighting on the side of the machine.

An even more radical updating has been applied to the Wega Company’s lightweight machine, the Mininova. This compact, professional machine will be introduced at Milano with a completely renovated design: The new Mininova will open the scene to all sorts of new possibilities with a decisive change of identity.

Along with the new generation of the Wegaconcept, we will be introducing the new Optimum Coffee Treatment line, a complete range of accessory products like filters and detergents. The former will consist of a Soft version specifically developed to maximize the coffee machine’s performance through water filtration; the latter will be Wega branded and phosphate free, making them 100% green.